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2021-01-19 10:20:20
NEW BEGINNING NEW MECHANISM NEW MODEL NEW FUTURE——CHAIRMAN LI SPEECH ON TIENS GROUP GLOBAL LAUNCHING OF ONE BODY MULTI-WINGS STRATEGY PLANNING IMPLEMENTATION AND BRANDING STRATEGY CONVENTION
Beloved Tiens family members, hello everybody!
I’m very excited today, this year is Chinese dog year, this year and this day has finally arrived. In the dog year, we will lead everybody, and we will have to lead Tiens family worldwide. This is not just our mission but also our responsibility. We will spread China’s health culture to every part of the world. We will let the world accept love and the love of good health. We will also create and spread love.
Tiens chose “health for mankind and service to the society” as its corporate ideology and value at the first wave entrepreneurial development. Making a choice is difficult and abandoning it is more difficult, but such decisions have to be made when necessary, no matter how hard it is. When we abandoned traditional marketing model for direct selling, we then have to focus on our goal regardless of the difficulties and we must not leave an escape route for ourselves. It was on this foundation that we created “networks with franchise stores and franchise stores with network” that will cross regions, cross countries, cross departments, cross business sectors, cross languages, cross culture, cross multinational laws, cross multinational standards, cross multinational currencies and cross factor resource integration. We have bid farewell to non-store operation of world direct selling industry. This is Tiens innovation.
In 1996, we surveyed 37 countries and focused our strategy according to the positioning of the market strategy and the positioning of the product strategy. Under the premise of this target focus, in 1997, we put forward the second wave entrepreneurial development and went international; We established branches in 37 countries and regions. In the past, the company also sent out a large number of professional leading figures with operational thinking and meticulous management skill, and they built branches through franchise stores called “holdings”, serving a vast number of distributors from 37 countries. In 2002, the "new replacement theory" of "three networks in one and six networks interaction" was innovated on this basis and was authorized by the China’s Economy Authorities, President of Bank of China, Mr. Jing Shuping, Director-General of the State Administration of Foreign Exchange and was praised highly by relevant experts and scholars. Mr. Wan Guoquan, giant of Chinese economy field and member of the Chinese People’s Political Consultative Conference, also wrote an inscription for this theory. The forum on the new replacement theory was held in the Great Hall of the People and several leaders of the state, ministers of relevant ministries and the major media journalists in China were present. The new replacement theory was not just approved by the national government but also won the Ministry of Commerce research results award, and up until now, some ideologies from the new replacement theory are still leading.
In the above-mentioned foundation, we have come up with yet another innovation, “three networks in one and multi-networks interaction” new replacement theory.
“Three networks” can be explained as follows:
Firstly, Talent network, also called marketing network and management network, talent is wealth not burden and can create commercial value. Large per capita contribution rate, input and output contribution rate and great personal value is what we call talent network. It is called the per capita contribution rate of efficient and unimpeded operation, i.e. flat management.one becomes responsible for one’s signature and this is applied globally. Under this system, the marketing network team will wholeheartedly serve the global market efficiently and transparently without deviation and forgetfulness; with “big sharing”, power decentralization, distribution of responsibility and separation of revenue and expenditure.
Secondary, product network: Our strategic positioning of the market is the mainstream of the world's society, whether developed, developing or less developed countries, positioning should be on the rigid demand of mainstream society. We need to gather energetic, determined and promising young people and our products should focus on young people and should be supplied to rigid demand to be experienced. We should have products that will do wonders in two hour so that people will get convinced and people who are willing will place orders. Focusing will attract young people and that will support these people at their fifties, sixties, seventies and eighties present now. These people joined Tiens in the first and second wave entrepreneurial development and they already have second, third, fourth and even fifth generations. Let us the young ones support the old so that they will have what to hold on and this should continue from one generation to another. We should form a cycle.
In order to focus on the market strategy, product strategy, and even target strategy, education also has to focus. The curriculum should be designed to attract, keep, educate and cultivate people from generation to generation. This kind of education should be interconnected with “one body multi-wings". Service departments should aggregate the functions of each department, all should have goals and landmarks and functions should be quantifiable. The next is customers service; customers service should be able to answer the questions and clear the confusions of all customers in every corner of the global market; in the market management and operation. Everyone that comes with difficulty should go home satisfied; sharing positive energy in the market. Our global strategy focuses on goals and landmarks that are quantifiable. This is called “big sharing”; Financial sharing, efficient sharing of system operation, sharing of mechanism, and sharing of models with transparency. This is the strategy and product positioning.
Thirdly: E-wallets and points: Electronic wallet is the carrier ship while the rest are frigates, we also have submarines; Sea, air and land forces in combat, three-dimensional operations using e-wallet and points for interconnection of resources. This is called “keeping the goodies within the family; Interlocking, layer upon layer. Furthermore, the electronic wallet also includes financial products and points exchange, which are mutually beneficial globally.
This is the interest driven "three networks in one", that will drive the stakeholders to join force, this is our value.
“Multi networks interaction”
Global hotel alliance, global travel alliance, Maya global inter-boarder e-commerce will be implemented in all the regions, Interoperable and replaceable. Taijisun health care precise medical treatment, precise services and health intervention. Health is the productive force of the family. It’s the biggest productive force in the international society. Barter trade, we have a global platform value. Tiens products have passed the United States FDA certification, Halal certification and Jewish system certification. Some of the products have also passed the EU product standards, the Japanese Ministry of health standard and other related standards and have met the requirements of green environmental protection. Our products have obtained national market access qualifications in hundreds of countries in the world. This is a green card for our products. The local currency of these more than 100 countries will be exchanged for their local products. Products with national characteristics that everyone around the world likes. This will help our currency to gain and never lose value, and we will never lose in exchange rates. We will calculate with RMB and introduce RMB to the world. We will work with banks using high tech--5G technology for speed and convenience. In the future RMB will become a hard currency and unified currency.
We are responding to the national call for belt and road strategy. We are moving out in both thinking and culture and should be able to achieve cultural exchange with other countries, live in harmony and not mutually destructive, increase civilization and promote peace. Peace and long-term stability is the happiness index that everyone needs, Tiens third wave entrepreneurial development will not only be fast, but also good, safe and lasting, with long-term stability!
All our networks are “three networks”, it doesn’t just have to be cost-effective but also have core competitiveness, this is our strength and also our target and standard. “Multi-networks”, all the heads of the business divisions have made a description of their business this morning so I will not start explaining them one by one for now.
In “Three network in one, multi-network interaction and one body multi-wings” replacement theory, different business models, and different product consumption will create wealth and value and drive stakeholders to join and create more values; forming a global ecosystem. This is in line with wealth creation through home consumptions and more wealth creation from home management consumptions. It is a global ecosystem. Food, drinks, wears e.t.c. should be available once possible; including travel, health care, hotel etc. this is called “one body multi-wings” this is called “catfish effect” and “transformers”, finally forming a butterfly effect.
“One body multi-wing” innovative model can be said to have the most core competitiveness. This is not a challenge but the best opportunity, we are gathering global energy together in this opportunity (big data). We will land in every corner of the world, and be the first to try this model. 2018 year of the dog will be a lucky year, a super-rich year.
Every Tiens family member and partner seated here today has this same target and landmark and I believe we are all the same. We all shall keep moving forward.
According to the strategic layout of the third wave entrepreneurial development we will have 21 regions in 224 countries and regions. We had 6 regions at the second wave entrepreneurial development; this time we want to cover the whole world. Tiens Third wave entrepreneurial development is not global yet if one country is missing and not yet foreign exchange if one country’s currency is missing. Everybody will unite together because there is power in unity. We shall clench together and form a fist. multi-network interaction is a fist, a perfect combination and one should not be lacking.
The strategic layout of the third wave entrepreneurial development is a global platform, where dreamers will achieve their dreams. Believing is the beginning of success and persistence is the destination of success. International vision and landmark is also needed. Continuously negating oneself, reflecting and summarizing, reducing the differences and distance to achieve your ideals as quickly as possible and also achieve personal value. This time will also change your life, that of your family and clan. This is called improving the quality of life and character and we have this capability.
Every Tiens family member seated here today are all partners. In Tiens “one world one family” culture we are all from same family with one heart and we will explore the world together. In our “exploring the world together mechanism” we have common responsibilities, common development, common win and common prosperity. We will integrate into variety of cultures across the world and explore the world together. China has a saying “one has to be hard to forge ironware” we must work hand in hand, strong hands holding weak ones, that’s how we will connect to world and form a global alliance with big sharing and big development.
In Tiens Third venture planning, we invited Dr Liansheng Han to lead experts from different fields and have one body multi-wings strategy executed as a project with a target and landmark and form a good system that will make its operation effective and transparent and also incorporate a fair evaluation system.
We shall shape strategy into targets and execute it as projects; big projects should be divided into small and different projects and the countdown starts from now, we should be recollecting and rounding off by November 2018. Now is the beginning of our landmark strategic target and by November we must have executed our strategy globally and them have a celebration conference. This is our common target and common landmark and if we must succeed then we must all work with “one body multi-wings”, with target, landmark and personal target. We are presently selecting the venue for the November celebration conference. You will decide the venue for the celebration, the successful people will have the final say. Successful people have confidence, ambitions, goals, and can overcome every obstacle on their way to success. So, we have to prove to people, governments and news media all over the world that Tiens one body multi-wings strategy has core competitiveness. Let’s make the contributions we can to the country and the society and get the related stakeholders in the community to join force.
After today’s third venture start-up conference, I expect everyone seated here today to have target, dream and landmark and continue thinking and summarizing till we meet at the celebration party. Be there or be square!!
We shall sing the Tiens anthem, the Tiens melody, to every corner of the world. This is Tiens family members’ target, let’s roll-up our sleeves and keep fighting. We must win!
Finally, thank you all!